It’s no surprise that designing and executing fundraising campaigns is a full-time job for many professionals working in marketing or charity work. Whether fundraising is part of your job or you’re trying to organize a successful fundraising campaign in your local area, let’s take a look at some of the lessons that fundraising experts have learned down the years.
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Being Creative Gets More Attention
There are so many worthwhile causes that it can be challenging to make your fundraiser stand out. However, this is something some of the best fundraisers have identified as one of the secrets to success. It is one of the reasons why wacky and wild fundraising ideas will often attract the largest audiences.
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Building a Relationship with Your Donors is Invaluable
Harnessing strong relationships with your donors and supporters can pay dividends in the long term as well as helping to achieve your short-term goals. Fundraising experts at Fundraising Brick suggest investing in donor gifts which can help to boost relationships with donors and increase revenue. Giving something to donors in return for their financial support – even something as small as a thank-you card – can make it much more likely that they will give again in the future.
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Building Brand Awareness is as Important as Raising Funds
Making the most out of your fundraising campaigns isn’t just about reaching your monetary targets. You can use the campaign to build more brand awareness for your charity, cause, or project. While this is easier if you have a specific logo or brand, you can easily create more awareness of your personal fundraising projects using hashtags, social media pages, and regular communication with your contacts.
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Joining Forces with Others is Essential
Building and retaining strong partnerships is essential if you want to get as much as possible from your fundraiser. Depending on the fundraiser, start by asking local businesses to get involved by donating raffle prizes, pledging money for sponsorship, or advertising an upcoming fundraising event.
You can look further than your local community and connect with online businesses and social media influencers. As well as helping to bring in more money in the short term, they can help you to build your audience and attract more donors and supporters in the longer term too.
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Don’t Try to Say Everything
Rather than trying to tell a long story with every single detail, make your fundraising campaign short and snappy using as few words as possible.
Pick out one or two key things that you think people should know. This should cover what the need is and what people can do to get involved. For example, if you want to focus on asking people to spread the word, concentrate on this message rather than regularly talking about all the things people can do. This will keep the message simpler, and make it easier for people to decide whether to support your campaign.
Over the years, expert fundraisers have learned some of the best ways to raise money and retain donors for the future. No matter how you’re planning to fundraise or what you’re raising the money for, these handy tips will help you to make the most of your efforts.