You’ve dreamed about launching an online business for years, and finally, you’ve taken the leap. The chances are that you’re over-the-moon and cannot wait to see where your venture goes. However, whether you’ve launched a service-based business or a product-based one, if you are keen to see success, you need to ensure that you are taking digital marketing seriously from the get-go.
While the internet has meant that working from anywhere is now possible, that doesn’t mean that it’s easy to see success. As a virtual startup, there are a lot of hurdles that you need to jump, and a lot of crucial factors that you need to get organized, such as what kind of digital marketing strategy you are going to put in place, for instance.
You might be feeling a little overwhelmed by the vast number of digital marketing options available to you. However, there’s no need to worry, as our guide below will explain which areas of digital you should invest in and why! Read on for everything that you need to know.
A beautifully designed website is a must
Even if you have set up an Etsy store to sell your products on, you still need a dedicated website for your business. The fact is that an Etsy store won’t rank in Google like a website would do, which is where the need for a personal site for your business comes in. When a user searches for a product or service online, usually, a website is the first port of call.
Your website will act as an authoritative source of information about your business, so ensuring it ranks highly in search engines like Google is essential. How can you do that? Through effective SEO strategies, such as link building from companies like Click Intelligence, for example. When it comes to your SEO, if you don’t feel confident managing it yourself, it’s best to outsource the task to specialists within the field. That way, you are guaranteed to see results.
Take advantage of social media
Social media is a fantastic marketing tool, particularly for small businesses. However, a large number of business owners make the mistake of spamming their social channels with content that has not been carefully designed or curated. This kind of social media strategy will put potential customers off, and so should be avoided at all costs. You need to have a strategy in place that has been well-designed and carefully thought out.
Utilize email marketing
Email marketing is one of the most cost-effective marketing tools available and is one that every small business owner should be utilizing. With tools such as Constant Contact and Mail Chimp available, it’s easier than ever before to send out an email newsletter to customers. Email marketing offers an effective and simple way to better connect with customers and help to boost brand loyalty. It’s a key tool for all virtual business owners and one that should be taken full advantage of.
If you want to give your virtual business the best chance of success, take note of the digital marketing advice above!