That is the view of business and marketing expert Alfonso Alcantara.
Roger Federer has already made a hefty living from his lucrative career – raking in a cool $77.2m between 2017 and 2018 alone.
Federer also has a 10-year deal with Japanese clothing brand Uniqlo that will reportedly earn him an eye-watering $300m – to go along with the rest of his endorsements.
And Alcantara, writing for Capital.es, has weighed in about Federer’s earning power.
“He (Federer) is a gentleman, a sportsman that suits well to any corner of the globe. If Federer was North American, he would earn much more than his rival in endorsements, LeBron James,” he said.
“Since the earning in North America is much higher.”
Federer was even compared to another sporting great.
“Michael Jordan would be a point of reference similar to Federer,” he said.
The 37-year-old has been professional since 1998 and has won 20 grand slams in that time – spawning rivalries with other tennis greats such as Rafael Nadal and Novak Djokovic.
Quizzed on his retirement earlier in the year, Federer remained coy – but hinted at what life might be like without a racket in his hand.
“Recently I bought an old auto bus from the 60s. I am looking forward to travel with it. Europe is little, everything is easily accessible. Travelling is easier than ever,” he said.
“I would like to visit all the cities and countries where I was as a tennis player – completely relaxed and without the sports pressure.”
Source : EXPRESS