As of 2018, healthcare has become the largest employer in the US. This is big News. And because healthcare has become such a prominent part of the US economy, the time has come for healthcare executives to look at how emerging technologies can positively impact their work, business objectives and overall success metrics.
There are many new trends and innovations that help healthcare organizations to be more successful with their digital initiatives. In this article, I’m going to explore 6 digital strategies that should be part of the conversation around revolutionizing the healthcare industry among all its executives. Each of these strategies can help healthcare organizations connect with their patients, reduce operational costs and, overall, provide a better user experience to end users.
The healthcare industry is continually pursuing the next technological advancement and it is your job to provide a higher level of care for your patients.
- Have a website responsive website for your healthcare business
In many ways, the healthcare industry is notorious for not adopting the latest trends in web design. So before you can implement advanced digital strategies, you need to make sure your healthcare website design is built with the best practices in mind for any website – namely – that your company’s website is mobile responsive.
It is of paramount importance that your site is mobile responsive. A responsive web design can have a positive impact on your SEO, user experience and conversion rates while generating growth for your online business.
With mobile responsive websites, users will spend more time on your site (after all, 52% of all web traffic is now mobile traffic).
Other advantages include an increase in mobile traffic (Google penalizes sites that are not mobile responsive in search results), a faster website development cycle and easier overall development maintenance. With a responsive website you only need to take care of one website instead of different versions.
- Digital Transformation in Healthcare
In today’s modern world, it is essential that you have a robust digital strategy for your business. The platform needs to be not only user friendly but amaze the users.
Beyond just having a healthcare marketing website, some healthcare executives are looking ahead and discovering ways to really transform their business into an omnichannel experience which leads to true digital transformation in healthcare.
For example, one idea various healthcare companies are investing in is tied to data visualization in healthcare, a methodology which that helps patients make sense of their health records. This is important to help the users understand complex information easily.
No patient should require professional assistance from physicians before deciphering their health results. Still not clear what I’m referring to? Check out the digital dashboards for Fitbit. Fitbit collects different data points from users (steps, heart rate, distance etc) and displays that data in a very visual way to help users quickly understand their current progress against their final goals.
- Healthcare Trends
One of the biggest healthcare trends in 2018 is the proliferation of wearable and IOT Devices which collect data points from users while making them available to doctors, pharma companies and research organizations in the healthcare space.
New wearable technologies are redefining patient diagnostics, disease management and preemptive care techniques. Companies like Fitbit and Beddr are number one in the wellness and fitness market and, for example, both are now capable of tracking sleep apnea and providing critical insights to pharma companies interested in developing cures for this condition, but also to end users who are alerted they should seek treatment.
Blockchain is another trend that allows sharing and analysis of critical patient data in real time to improve quality of care and transparency. Blockchain is built on top of a digital ledger which is geographically distributed and has the potential to drive digital transformation in healthcare. Blockchain in healthcare is huge. It can help with owning and sharing of medical data, clinical trials and consent management, payments, supply chain integrity data security and fraud prevention.
- Education Videos
You know how they say: a picture is worth a thousand words but a video is worth a thousand videos?
Nowadays consumers learn more and more through visual content. So consider creating videos where your physicians speak about their area of expertise, or your company talks about its mission, vision and future plans. Videos help patients feel more comfortable with healthcare
solutions. Videos are powerful tools and draw out emotion when telling stories. This can evoke feelings of hope, passion, courage and fear.
Telemedicine has become more and more popular in the last few years as an alternative to a doctor visit. This new solution gives doctors the chance to diagnose and treat patients through digital technologies. Doctors and physicians are already communicating with patients through emails and text messages. Telemedicine allows doctors and patients to connect with the help of smartphones.
There were an estimated 30 million telehealth visits in the US in 2017, compared to 22 million in 2016. This number is only expected to increase.
Furthermore, according to a survey by the Harvard Business Review, 97% of patients were satisfied with their first telehealth experience, and 74% believed that the tool improved their relationship with their healthcare provider — showing that the technology is a step in the right direction.
Telemedicine is an easy way to get a quick virtual consult instead of having to go to a doctor’s office and can save the patient and the doctor a lot of time and money.
- Cloud Technology
Cloud Technology allows healthcare organizations to store information digitally safely and securely. With cloud solutions it is very easy to keep patient records, social and medical information and stats on partner organizations.
Cloud-based service organizations don’t need maintenance and you don’t need to pay cloud solutions for anything other than what your healthcare organization needs. Cloud Technologies are more secure because the data is not all stored in one place.
I hope you enjoyed our article on some of the most exciting healthcare trends today. Any healthcare executive should consider incorporating modern technologies to stay ahead of the curve. These healthcare trends have a clear potential for increased efficiency and it is important to take these new innovations seriously and to effectively implement them.