Black Friday has become the bargain bonanza of the year and now unofficially marks the start of the Christmas shopping season.
Prices will be slashed for 24 hours, to persuade shoppers to splash the cash.
This year’s Black Friday falls on Friday, November 23.
But the sale is set to continue throughout the weekend – and some shops will continuing offer deep discounts for up to a fortnight.
The shopping event will take over the high street and also online.
Although the event began in the US, it quickly caught on around the world.
Black Friday earned its name as it is described as the day shops “move into the black” – meaning they can cover their costs.
Patient customers can sometimes wait in line for hours in a bid to bag first choice on the best bargains.
READ MORE: Amazon Black Friday 2018 deals
But Black Friday has earned a bad name, with some stores witnessing violent scenes, with shoppers brawling over items.
Some stores preview the sale items helping people plan for the big day.
Experts advise shoppers to prepare for Black Friday by targeting what you want before the sales start – saving time, effort and unnecessary spending.
Others advise researching about your targets online first to see their average price instead of impulsively splashing out on something.
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Amazon UK Black Friday:
Online retailer Amazon will hold 10-day Black Friday sale, featuring numerous discount deals on “the latest consumer electronics and Amazon devices as well as this year’s must-have toys, games, fashion, jewels beauty, home items and more”.
Amazon UK Black Friday begins at 12am on November 16, ending 11.59pm on November 25.
Amazon said: “Amazon will offer new ‘Deals of the Day’ everyday throughout the period across the site, with products ranging from must-have electronics, toys and fashion to sports, beauty, home items and more.
“There will also be thousands of ‘Lightning Deals’ – products available at a discount, in limited quantities, for a short period of time – with new deals becoming available as often as every five minutes.”
Doug Gurr, Country Manager of Amazon.co.uk, said: “We know many of our customers are starting to think about Christmas presents, parties and decorations at this time of year and we’re excited to offer great deals when shoppers need them most.
“We focus on making shopping as easy and enjoyable for the customer as possible so we hope customers will enjoy the new AR View feature in the app, which uses augmented reality technology to allow shoppers to see selected products in their own home before they decide to buy, just in time for this year’s biggest ever Black Friday sale and perfect for kitting out the home before Christmas guests start arriving.”
UK Black Friday tips:
Arriving early to head the queue guarantees savvy shoppers the pick of discounts.
Bargains can pop up over the course of a week – such as Cyber Monday.
Research your target goods online first to see their average price instead of impulsively splashing out on something.
Avoid getting distracted by other deals that may not actually save shoppers any money.
READ MORE: Black Friday: Best deals, prices and how to grab a bargain
Source : EXPRESS