Leeds has been chosen as the location for Channel 4’s new national headquarters.
The broadcaster’s chief executive Alex Mahon confirmed the news on Wednesday afternoon.
The city was chosen over Greater Manchester and Birmingham, and has been praised for its “thriving digital industry and a strong digital talent pool” by Channel 4.
The broadcaster’s two new creative hubs will be located in Glasgow and Bristol.
The three new locations are part of Channel 4’s 4 All the UK strategy, which was first announced in March and will mark the biggest change to the structure of the organisation in its 35-year history.
Newcastle and Gateshead had submitted a joint bid for the new HQ but failed to make the shortlist – revealed in May – for the main base, shattering hopes on Tyneside.
It then failed to make the shortlist to host a regional creative hub.
Judith Blake, leader of Leeds City Council, said: “Leeds offers a home in the heart of the UK and the north, with strong links to screen, and a constantly evolving creative sector with huge ambitions to be even greater in the next few years and beyond.
“Together with Bradford we have one of the youngest and fastest growing labour markets in the UK, and the news of Channel 4 choosing Leeds will have a very positive impact on these generations, and is a real triumph for the city and wider region.
“With no other major broadcaster in the North East this news is very welcome, and will allow us to shine a light and really cement the world-class work in film and TV that is taking place in Yorkshire and the wider north.”
Source : Chroniclelive