Over the past 3 years, WordPress has established itself as the most popular publishing platform online. Along with its fame comes an increase in the demand for WordPress related products like Plugins and Themes. While both are significantly important, your choice of a WordPress theme can significantly make or break your Website. Regardless of whether you want to make money on your Website or gain followers and fans, it matters to use a decent WordPress Template.
Since WordPress is an open-source, you would expect abundant resources such as plugins and themes available to your disposal for free. But the fact that it's free means you are not guaranteed quality and performance. Although there are a lot of free WordPress resources, majority of them have poor quality. It's only logical to assume that since they're giving it to the public free of charge, that they are not bound to maintain, update and provide support. For the same reason, I have always used Premium WordPress Themes on all my Websites.
SEO And Premium WordPress Themes
Traffic is the lifeblood of most Websites especially those that are monetized. Search engines, as we all know, is the best source of traffic that are highly convertible. The reasons is simple. People who are using the search engines are most likely interested in what they are searching for. Now imagine tapping that traffic to your Website that sells products and services catering to the searchers' needs and wants. It would mean more sales, more profit and more income for you. But how is this related to Premium WordPress Frames?
For a start, in order to get traffic from the search engines like Google, Yahoo and Bing; your Website needs to be optimized for them. It's called SEO, an abbreviation for search engine optimization. Now I'm not going to discuss SEO in details but to put it simple it's all about what you do on your Website and what you do off your Website (On-page and Off-page optimization).
In order to please the search engines, your Website's coding, linking structure etc. should be done in such a way that it meets the prescribed standards of the search engines. The problem is, majority of free WordPress themes are not just up to it. However, most of the Premium WordPress Themes offers SEO as a selling proposition for their Premium Themes. Here, using a Premium WordPress Theme like Thesis gives your Website the advantage of being search engine optimized (ie search engine friendly). As a result, you will notice that your Website performs well in the search results.
Support And Upgrade
Most, if not all of the Premium WordPress Themes, offer support and upgrades to their users. It's called premium for a reason and part of it is your access to support from the theme developers and access to updates in case WordPress release a newer version. This is not just happening if you are using a free WordPress Theme. In most cases, these complimentary themes are left un-updated, un-support and dead.
If you are a blogger, your least of worries should be if your WordPress theme is optimized for the latest version of WordPress. Your least of worries should be, that you do not have anyone to help you tweak and customize your Website and so you have to resort to hiring developers to help you; which could be pricey. Knowing that not all bloggers are expert coders, it's a relief to know that Premium WordPress Theme developers provide their users the support and updates they need.
SEO and support are only two of the many benefits of using a Premium WordPress Theme. But these are actually the largest reasons why anyone who uses WordPress should use a Premium Theme instead of using just any theme available.