The move came after US media giant Comcast won the battle for control of Sky after beating Fox with a £30billion bid for the broadcaster.
In a dramatic end to one of the City’s most complex and convoluted takeover sagas in recent memory, Comcast won out in a day-long auction overseen by Britain’s Takeover Panel on Saturday.
Comcast’s bid was £17.28 per share, beating 21st Century Fox’s £15.67 per share, after the auction went to the maximum three rounds.
Sky’s independent directors have recommend Comcast’s bid to shareholders, urging them to accept the offer immediately.
It effectively means Rupert Murdoch has failed for a second time to gain full control of the firm. US firm Comcast had originally tabled a £26billion, £14.75 a share bid for Sky, while Fox’s offer for the 61 per cent of the UK broadcaster it does not already own valued it at £24.5billion at £14 a share.
But Comcast’s final winning bid on Saturday – which gives Sky an enterprise value of more that £30billion – dwarfed Fox’s.
But angry viewers accused the broadcaster of “ripping them off”.
One said: “You’re trying to charge me for something I’ve not asked for and don’t want.” Another said: “An enforced price rise then. Only a couple of quid a month but back-door price rise nonetheless.”
A Sky spokesman said: “We want to make sure we are offering customers the best possible viewing experience and so from October 1, we will be offering Sky Sports in HD as standard.”
Source : EXPRESS