A town in North Wales has been chosen as the set of a new music video.
Singer-songwriter Diives, real name Nik Lloyd, has filmed the video for his latest single Who Knew at a number of locations in and around Flint.
Armed with his acoustic guitar, the footage sees the former St Richard Gwyn High School pupil wander around the town, along the coast, and in several residential areas.
Growing up in Flintshire, the region has heavily influenced his music and the star knew right away that his hometown had to be the focal point of his first official music video.
“My hometown has always meant a lot to me,” he said.
“It’s a close-knit community full of great characters.
“Most of my songwriting comes from things that have either happened to me in this town or stories I’ve heard. Even when my lyrics take a more metaphorical turn, it’s still usually based around something happening within Flint.
“Even now, I still sometimes visit the spots I used to hang out when I was younger just to get some inspiration for music or lyrics. So when the opportunity came up to film my first official music video, I didn’t want it to be anywhere else.
“We spent two days heading to all of my favourite places around the town and then finished it off with a gig in The Dee Inn.
“It felt great to capture that atmosphere that you always get in an intimate pub gig in any small town.”
The video has been shot by film maker and photographer Andy Willsher, whose previous credits list some huge names in music including The Killers, Biffy Clyro, The White Stripes and Kasabian.
The song Who Knew sees the singer channel the angst of a breakup into a slice of alternative indie pop: “I was going through a break-up at the same time as a good friend of mine.
We were calling up our mates to come for a drink with us, but they were all on their way to a big party out of town, but we couldn’t go as we were both broke.
“So we scraped what money we did have together and drowned our sorrows.
“The next morning, I woke up and wrote Who Knew.
“The song deals with that initial anger that you feel for the person you have broken up with, although you might not mean everything you say, while it’s still fresh, it’s still sore.
“The lyrics channel all of that early negative energy.”
The track has since been championed by BBC Introducing Liverpool & Wales, with his music drawing comparisons with Jamie T, Ratboy and Llandudno’s Catfish And The Bottlemen.
With his latest track out, Lloyd is focusing on the gig circuit to promote his new release: “I am always gigging around North Wales and have some Gigs on the horizon in Liverpool and Manchester in the near Future.
“But my next gig in Flint is a Charity Event next month Rock For Giddo in The Royal British Legion.
“It will feature a lot of great local acts, it’s for a great cause and I would love to see the place packed out.”
Diives will play at Rock For Giddo on September 1 at The Royal British Legion in Flint.
Source : DailyPost