A 29-year-old artist from Newcastle is conquering the fashion world after setting up her own business as a textile designer.
Emily Carney launched Emily Laura Design after travelling the globe working for some of the top fashion houses in the industry.
Ms Carney specialises in designing prints that are used by designers and studios to make clothes, which are then sold around the world.
Although you won’t see her name on any of the finished products, Ms Carney’s designs have been sold in high street shops such as H&M, Primark, and Zara, as well as for major fashion brands.
After deciding to take up a career as an artist Ms Carney joined Loughborough University, where she studied textile design before perfecting her craft at top fashion firms.
“During my time there I did a number of placements,” she said. “I worked for the Tom Cody Design Studio and Nicole Farhi in London. I got the opportunity to work for Diane Von Ferstenberg (DVF) in New York for four months and I didn’t know anyone there. But I met fellow creatives and it was a great networking opportunity.
“I always had it in my to do my own thing and work abroad.”
After finishing her degree she decided to move to Australia and soon had job offers from two studios. She went to work for Karolina York and quickly climbed up the ranks until she became a senior designer, whose responsibilities included managing interns, managing briefs and setting trends.
However, after so much time away, Ms Carney longed to return to Newcastle, so she moved back to the North East and founded her own business, which is now based out of The Toffee Factory in Ouseburn.
“I work for two studios but I also sell to H&M. I have sold to DVF before and I sell to high street swim wear brands worldwide.
“My prints have been used by Zara, Rebecca Minkoff, and Hansen and Gretel. I have been on the catwalk with Hansen and Gretel.”
Emily Laura Design’s are inspired by what Ms Carney sees around her. She has recently returned from a trip to Sri Lanka and is now working on designs based around animals.
Each of her prints starts life as a hand panted picture, and she often uses real life objects such as flowers as a reference. This helps ensure that each new print is completely unique.
Because of the way the industry works, Ms Carney does not always no which retailers will be stocking clothes that use her designs. This can lead to her spotting her work in the street.
“It’s exciting when you see someone wearing your print in the street. The first time it happened I saw a girl on the Tube in London wearing my print, and I chased her down the escalators.
“I said: ‘Excuse me, where did your shirt come from?’. And she told me she had bought it from Primark.”
Although Emily Laura Design specialises in clothing and fashion, Ms Carney is considering launching her own brand of interior designs that she can sell as wall paper. This way her name would be able to appear on her designs and she would be able to build a reputation further.
Ms Carney also teams up with another textile designer, who works under the company name VH Prints and Patterns, to offer classes for those wanting to learn how to create prints. Her work can be found on her Instagram page @emilylauradesign.
Source : Chroniclelive