In a blog post, Harbath and Facebook public policy director Steve Satterfield said the company didn’t ban political advertising altogether because that would benefit politicians with large budgets who can rely on more expensive television, radio and Newspaper ads.
“Digital advertising is typically more affordable than TV or print ads, giving less well-funded candidates a relatively economical way to reach their future constituents,” they wrote. “Similarly, it would make it harder for people running for Local office — who can’t afford larger media buys — to get their message out.”
Harbath emphasized that Facebook was investing so much into policing political advertising that it likely would not make much revenue from it.
CEO Mark “Zuckerberg has said ‘We won’t make money off of political ads.’ We are investing a lot into this and the cost is worth it,” Harbath said.
“At Facebook, our ultimate goal is to help ensure people know who is trying to share messages with them,” she added.
Much of that cost will come from the security staff Facebook pledged in October to double to 20,000. On the call, Facebook staff said about 3,000 to 4,000 of those staffers would be dedicated just to assisting with these new political ad efforts, but machine learning would also be applied.
Twitter said that accounts used for political campaigns must have a profile photo, header photo and Website that matches the entity’s online presence, and the Twitter bio has to include a Website with valid contact information. All these changes will take place in coming months.
Twitter said on Wednesday it’s adding U.S. election labels for candidates running in the November midtermelections. Users will begin seeing them on Wednesday.
In the future, the company will add a badge and disclaimer for promoted political content from certified accounts. It will also introduce an “Ad Transparency Center” that has information on all ads running on its platform, and political ads will have data on how much was spent on the ad and who was meant to see it.
Source : CNBC