Sky wants to drop the need for satellite dishes, allowing customers to stream its premium television channels over an internet connection.
The UK broadcaster said the forthcoming option was “major development” and would allow the company to enter new markets.
It made the announcement, which is being regarded as a response to increased competition from video on-demand services like Netflix and Amazon Prime, during its latest financial call.
Sky believes that making its hundreds of channels more widely available will increase both revenue and profits.
The company will still offer satellite dishes to those who would prefer to use the traditional method.
This will allow customers who cannot have a dish or do not want one to still watch Sky programming, a spokesperson confirmed.
Whether you’re watching your channels via a satellite dish or broadband connection – a Sky box will still be required, Sky added.
Sky also offers content available via an internet connection with its NOW TV hardware and Sky Go service.
Jeremy Darroch, Sky Chief Executive, told investors the consumer environment was expected to remain “challenging”.
Darroch said: “In innovation, we are constantly improving our customers’ experience and making it easier for them to take Sky. In the UK & Ireland Sky Q is now in two million homes.
“We recently launched Sky Q in Italy and will roll out the service to Germany & Austria in the next six months.
“We will also introduce Sky over fibre in Italy and our first all IP service in Austria, both without the need for a satellite dish.
“Looking ahead, we expect the consumer environment to remain challenging, however we remain confident in our strategy and our ability to execute our plans.”
Following the earnings’ call, Sky shares rose 1.1 per cent, valuing the company at £17.7 billion.
Source : EXPRESS