Think about why this would be a good niche to be in.
1. You never run out prospects. We know this is true because millions of people go online every day and Google search keyword phrases such as home Business, work at home, earn money online, and so on.
Many of these are people who are coming on the Internet for the first time. Their circumstances have changed and they need to find ways to make money.
Others are people who have tried to make money with other ideas and it has not worked out for them. They are now in the market for a new home based Business idea and are receptive to something that might work for them.
2. You can build a mailing list with this target market. You do this by offering free information on how to start a home based Business.
The information you are offering will be traded for their name and email address. All you really need to do this is a landing page, or a sign-up form on all of your web pages.
You can store the information in an autoresponder and deliver it instantly when the customer subscribes through your sign-up form. Once you have their name and email address this becomes an asset for your own Business.
These are a couple of ways you can promote work at home opportunities to a targeted niche and use it as a home based Business idea for yourself.