‘Anti-Aging’ is Taboo. But What Does ‘Clean’ Beauty Even Mean?

‘Anti-Aging’ is Taboo. But What Does ‘Clean’ Beauty Even Mean? BN WB038 COVER  G 20171108185012

AT THE NAPA, CALIF., headquarters of Vintner’s Daughter, purveyors of a single product—a plant-based face oil dubbed Active Botanical Serum that costs $185—a neon sign telegraphs the brand’s ethos: “Beauty is a light in the heart.”

That’s pretty far afield from the traditional notion of beauty, which has often amounted to “I’m gonna fight this lines-and-wrinkles thing to my last dying breath.” But the company’s founder April Gargiulo, 43, doesn’t believe in any of that anti-aging talk, or the chemicals associated with some…

Source : WSJ

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