Marketing your business online can be a daunting task but research now shows that leveraging the power of web video production is one way of doing it right. With over 3.28 billion internet users according to the International Telecommunications Union (ITU), it is obvious that the future of business marketing lies on this platform.
How do you exploit this market to your advantage? According to Forrester Research, a one-minute clip is worth 1.8 million words. A 2014 AYTM Market Research on the other hand shows that over 90% of internet users view a clip when they go online.
Well, the numbers have spoken but there is still more. Promotional video production offers much more to your company and this is one reason it should be in your New Year’s resolutions. Take a look at some of these ideas:
1. Higher Conversion
One of the most frustrating aspects of promoting your online business is of course sales conversion. You might have a killer website but if the traffic is not translating to sales then your promotional campaigns are not working. Using an explainer clip is a great way of converting the traffic into actual sales. People love buying something they understand and through this form of content marketing you have a great chance to make it big.
2. Better Interaction
An interactive production according to WPP’s Ogilvy Consulting increases the rate of interaction by over 200%. If you include a creative 3D animation in your emails, the open rate increases exponentially. What’s more, a clip allows for interactive sessions where you get ideas from your clients and respond to their queries. Video grabs the attention of viewers in an age where people’s attention spans are decreasing.
3. Social Media Integration
Why are most people on social media? They do so to get entertained and informed about the content that is targeted to their interests and what better way than through visual engaging productions? Such content easily captivates any user who has a few minutes to spend online. Once you capture their interest then you are on your way to achieving your goals through higher conversion and a better ROI.
4. Search Engine Optimization (SEO)
Search engines adore creativity and innovation and for this reason Google now ranks visual content. Indeed, YouTube is the second most visited website and you can capitalize this medium to keep your visitors on the website much longer.
Whatever the goal of your promotional campaign you now have a unique technique to achieve it. Whether you have a product launch or you want to reposition your brand there is no better way to do it than through creative clips. You can inform, explain, educate, entertain and even manage your reputation using this powerful audio visual tool. What’s more, it is easier to share short clips on Facebook, Twitter, YouTube and other social media platforms.
There is no denying the power of this visual communications marketing in the modern business world. You not only increase visibility but you also do it much more cheaply.