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Maclean's going per month as Rogers overhauls magazines in shift to virtual

Maclean's going per month as Rogers overhauls magazines in shift to virtual hi rogers cp02552626

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Rogers Media says it’s overhauling its mag department through getting rid of some print editions, moving to extra virtual content material and promoting off some publications.

The corporate stated Friday that the magazines Flare, Sportsnet, MoneySense and Canadian Industry will pass solely virtual beginning in January. Their content material shall be to be had on the internet and thru apps.

4 different titles will stay their print editions, however scale back their frequency.

Starting in January, Maclean’s will move from a weekly Newsletter to a per thirty days, with new content material posted digitally each and every week. Chatelaine and Nowadays’s Mum or dad will produce print editions six occasions in line with yr, as an alternative of a dozen.

“We’re going the place our audiences are, and doubling down on virtual to develop our shopper mag manufacturers,” stated Rick Brace, president of Rogers Media, in a unencumber.

Promoting French magazines

Rogers Media additionally plans to unload its business-to-business publications and a number of other French titles, together with Châtelaine, LOULOU and L’actualité.

The corporate didn’t divulge if there will probably be any task losses because of the mag shifts.

Amid the rising shift in how readers get content material, Rogers stated virtual shopper mag income is exceeding its newsstand income through 50 consistent with cent

 “It is been transparent for a while now that Canadians are shifting from print to virtual, and our task is to stay tempo with the adjustments our audiences are challenging,” Steve Maich, senior vice-president of virtual content material and publishing at Rogers Media, stated in a observation. 

The adjustments on the Rogers-owned magazines come only a few days after the corporate stated it will be shutting down its Shomi web-streaming carrier.



Supply : cbc

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