Social Media campaigns play a vital role in reinforcing the brand and its value. Such campaigns go beyond the advertising gimmicks and establish a strong connection with the audience. Year 2012 has seen some brilliant social media campaigns. Some of these campaigns were an instant hit whereas few others took time to grow on to the audience. Let's have a look at some of the best campaigns of the year 2012.
Nike campaign for London Olympics: Nike pole the limelight and customer appreciation from the official sponsor Adidas at London Olympics. Nike went unconventional and supervised a social-media campaign featuring everyday athletes. Their campaign was devoid of any celebrities. Nike gained audience attention by putting up huge billboards stating #findgreatness. Fans responded crazily on Twitter and Facebook thereby boosting Nike's fan engagement on Facebook by 77% and its fan engagement on Twitter by 83%.
Cadbury's 1 million FB Fans celebration campaign: Cadbury showed the Business world that its never too late to improve on customer engagement on social platforms. Cadbury had thousands of fans on Facebook though the fan page did not report any significant customer interaction. Cadbury's broke the ice by launching their one million fans campaign. They showcased a real time video of a giant thumb that represents Facebook 'like' button being built with Dairy Milk bars. The live feed also showed team at Cadbury's responding to Fan's request. Social-media team at Cadbury's planned the event to the Tee. They created hype around the event by posting teasers on Facebook and Google+. In the second stage, they encouraged fans to send their pictures along with their favorite Cadbury moment. This campaign helped Cadbury gain around 16,000 new fans and the campaign captivated about 350,000 audiences on different social platforms.
Heinz: Heinz launched a Facebook quiz app to promote its new product, Five Beanz. The quiz aimed at demonstrating personality traits based on audiences responses to questions related to kind of beans they like. On basis of the quiz, five winners were chosen every hour. Each winner would then receive a personalized bean from Heinz. Heinz also took a step ahead and encouraged cross promotion by giving Heinz goodie bags to fans who would invite 10 friends to take the quiz. They also boosted their sales by giving away coupons to buy the product. The campaign reached around 10.8 million users on Facebook. It also captivated 3 million users from Twitter and other social media platforms. At the end of the campaign Heinz had 30,000 more Facebook fans.
Few other noteworthy social media campaigns were " dumb ways to die " by Melbourne transport authorities, Old Spice's ' The man your man can smell like ' and ' The dollar shave club '. Each of these campaigns had the ability to connect with the audience instantly in a manner that they could show positive results on social-media platforms and company's brand value.