THE U.S. WON’T be playing in the World Cup this year, due to a gut-punching loss in the qualifying rounds to Trinidad and Tobago, but over a billion people world-wide are still primed to tune in to the games in Russia which kicked off this week.
With so fervid a following, soccer is permeating every part of culture, from low (the best-selling FIFA videogame) to high (Italian artist Maurizio Cattelan recently made soccer scarfs for museums around the globe and, this month, German photographer Juergen Teller opened an exhibition in Moscow capturing soccer fans at their most fanatic).
Unsurprisingly, the game’s influence is flooding the world of style. “In terms of mainstream fashion, soccer definitely seems like it has been pushed to the forefront,” observed Sam Diss, an editor at London-based soccer magazine Mundial. Recent soccer/fashion mashups include:
jerseys designed by Virgil Abloh; bags stamped with soccer-ball imagery by Louis Vuitton; similarly ball-inspired sweatshirts by Gosha Rubchinskiy for Adidas; and a patchworked version of a Paris Saint Germain team jersey from Koché. With their own riffs on shiny jerseys, Acne Studios, Versace and Supreme have all joined the field.
That said, soccer and fashion are old friends. In 2001, then-Manchester United star
appeared on the cover of niche British fashion magazine The Face, paving the way for preening players. “Beckham is so influential that basically all [players] are following in his footsteps,” said
Barneys New York creative ambassador-at-large and the author of “Soccer Style: The Magic and the Madness.” Mr. Doonan’s book, out this month, celebrates players like Hidetoshi Nakata, an aviator-sunglasses-sporting Japanese ex-footballer who’s haunted Louis Vuitton runway shows, and the French striker Djibril Cisse, who wore a Jean Paul Gaultier dress in 2003.
The soccer-influenced clothes that are proliferating today are markedly wearable. A soccer jersey is, after all, as simply cut as a T-shirt. “It doesn’t feel like that big of a stretch to be able to work [a jersey] into your wardrobe,” said Mundial magazine’s Mr. Diss. It’s a nice way to get in the action, even during a World Cup where the hometown team won’t be representing.
Source : WSJ