I'm often approached and asked how I learned my Home Staging skills. I was emailed recently asking this same question in addition to quite a long detailed Marketing message for the sender's product. Still I was happy to pass along suggestions for beginning a career in Home Staging.
Whatever his true intent, I thought these were probably questions that others interested in becoming a Home Stager would have and therefore, benefit from my answers.
Inquiry: My wife is interested in getting certified to be a home stager. I had a few questions, can you tell me:
Q: How long it takes to get certified?
A: Depends on the program and it depends on her. It could be as short as a day, 3 days, a few weeks or a few months.
Q: Exactly what in particular she is going to learn?
A: Again, depends on the program. Most programs touch on the Business side, but they mainly focus on the design side – HOW TO STAGE.
Q: How much do the classes cost?
A: Depends on the program. I'd say on average about $ 2- $ 3000 is what I'm seeing.
Q: Are the classes are online or in person?
A: Depends on the program – most "certification" programs are in person.
Q: If they are in person, what is the schedule for classes?
A: You've got to do individual research about each program – they should have class schedules on their Website.
Q: What the job market is right now for stagers?
A: Depends on the individual person, how much they're willing to market themselves and get the word out about themselves and of course, where you are located.
Q: On average, what is a typical charge for staging?
A: This would depend on where you are in the country. I'm in CA and the average consultation around is $ 200- $ 300 and the average staging is probably around $ 1500- $ 2500. Of course, everyone's fees are different depending on their experience, situation and what the needs of the client are.
Q: Is there anything else that she may need to know before starting out with this?
A: Yes … what is her motivation for getting into the staging Business? Does she understand that it is in fact, a Business? If she is like many women I've met and know of, design is a hobby and the idea of getting paid for doing what she "loves" is appealing, but if she's afraid to network, market, talk to people, have no sales experience / skills and Business background, she will have a hard time.
It's a competitive Business now (depending on where you are) and the real estate market is very different. The entire real estate industry and related Businesses are undergoing a major change – it's not the same ball game anymore. What I described earlier is a common problem among Home Stagers – starting a hobby Business and not having the skill set or the guidance to run a successful Business.
Copyright (c) 2009 Alice Chan