But the new T20 city-based competition, set to be introduced in 2020, could prove the magic bullet providing “long term riches” including new players and long-term growth.
Harrison laid down his argument for the new short-format competition, the promise of which helped secure a new five year £1.1billion TV deal, in the new edition of Wisden published today.
In it he revealed the ECB have resisted several approaches from private entities both at home and abroad looking to buy into the new competition.
“We have resisted these approaches because we maintain control of the tournament’s objective, keep investment within the game and focus on the long-term strategic interest.
“By getting this right we will attract long term riches in attendances, new fans and new players and the growth of the whole game.
“We must never lost sight of that. Equally we have to recognise that we are confronted by major challenges in attendance, participation and relevance.
“Sometimes our structures can be a straitjacket making it difficult to attract new followers and holding back important changes.
“To stay relevant to the millennial audience it is essential we reach outside the game and listen to the wider world.”
The 155th edition of Wisden, featuring England World Cup winner Anya Shrubsole on the cover, is available for £55. See www.wisdenalmanack.com/2018 for more details.
Source : EXPRESS