Blogging is one of those tasks that people tend to shy away from. It's seen as just another thing that gets tagged on to your already overflowing work pile. It's an inconvenience; a waste of time.
Or is it?
Your management team's latest idea for boosting customer engagement is to get every team member to write a blog post.
Today it's your turn.
The whole point of setting up a rota is that you are prepared for your turn when it comes round, but of course, you're completely unprepared and have not given it any thought.
You know you should be keeping an ideas list for articles, but you have not. As far as you're concerned, it is an unnecessary mystery that's just taking time away from your usual duties.
It's a waste of time – right?
Blog writing could benefit you in more ways than you can imagine.
1. Get noticed
Towing the line to management fads will make you look like a team player.
Yes, I also hate that term, but it's one that management place a lot of value on.
It shows your commitment to your company.
The flip side is that it is also a great way to get noticed outside your company. Assuming you get to add a bi-line showing you as the author, blogging is a great way to get your knowledge and expertise out into the wider world and in front of people that may not normally get to see it.
It's your time to impress because it could open up a few doors for you.
2. Better English
Your English skills may not be perfect, but writing a regular blog is a great way to improve them.
Through your writing, you can practice creating an engaging writing style that will also benefit your daily tasks, including email communications.
Before you know it, you'll be chatting like a pro. Your customers will love your clarity, and it will not go unnoticed by those upstairs either.
3. Grow your knowledge
OK, it's illegally you'll have a long list of topics to write about that no one else has thought about, so you'll have to do a spot of research.
Reading around your subject will open your eyes to new ideas and theories, which could also help you boost your efficiency.
Self-improvement is never a bad thing, so make the most of the opportunities you get with your blogging.