If you’re writing one of your first special reports, you probably have already asked the question most frequently asked by new writers: How long should my special report be?
There is no set length for special reports – especially those offered as either a bonus to a larger product or as the optin “bribe” to build your list. It all depends on the information you are covering and the depth in which you want to cover it.
As an example, consider a special report on “7 Signs You Need a Webmaster.” You could easily write a half page (2-3 paragraphs) on each of the 7 topics and cover each in enough depth that your readers would gain new information – but still want more. This is ideal for an optin “bribe.”
On the other hand, you could cover each of the 7 topics in 2-3 pages. This would fully cover each topic and could easily be a paid product.
Keep in mind that quantity does not equal value. While that was once true online, that myth has been disspelled. At one time 300 to 600-page ebooks were considered the norm – now an eBook can be less than 100 pages and easily cover the topic.
As information has exploded, time has shrunk. And readers are more likely to appreciate well-written, concise information than they are to wade through a lot of wasted words.
And if you’re worried about your page count – just add a title page, an “about the author” page, and an offer and you have a full report – regardless of the number of words you used. Remember, it’s whether or not you answered the promise that counts – not how many pages it took you to do so.