Are you a creative? Writers, designers, photographers, film makers and other creative workers can quickly develop a paying audience for their work, and can get jobs too, using a blog. Your blog is a hub for all your Marketing activities.
Before you start blogging however, you need to plan to ensure that your audience finds you. Let's look at four steps to creating a high-traffic blog which will get you all the creative jobs you want.
1. Targeting: Who's Your Audience?
Start by defining your audience. Who will hire you? Think about your audience's needs.
If you're new to this kind of thinking, visit the outsourcing sites. Buyers post projects on these sites, looking for bidders. Which projects could you complete? Assessing the projects will help you to target an audience.
For example, if you're a designer, you may decide that your audience is advertising companies, or graphics design agencies. You could even decide to target small Businesses directly.
Take your time thinking about your audience. Make notes. The more you know about your buyers, the more jobs you'll get.
2. Keywords: Use the Words Buyers Would Use to Find You
Now you know who your audience is, it's time to find a list of keywords that they would use, when they're looking for someone to provide the services they need.
For example, if you're a writer, and you're targeting buyers of Web content, go to a keyword tool, and enter "Web writer" into the query field. Think like a buyer, and copy all the words which apply – "Website writer, freelance writer", etc.
Use these words on your blog's posts.
3. What's in It for Me? Create Your Blog from the Point of View of Your Buyers
Again, remembering your buyers, and the information they need to hire you, create a list of items you could blog about.
4. Choose a Blog Platform
There are dozens of blogging applications you could use. However, choose one which lets you get up and running quickly. Do not dither. Choose. You can always switch to another platform later, just pick one.
If you're completely new to blogging, choose Blogger. Google's tool is simple to use, and efficient.
5. Create Your Blog's Content
Finally, it's time to create your blog's content. Keep step # 3 in mind – write your content from the point of view of your buyers. Include the information they want and need to hire you.
So, you now have five steps to creating a creative portfolio blog which will help you to get jobs now, and for years to come.