Besides those mainstays, mainland tourists bitten by the travel bug are also increasingly adventurous. Some are looking farther afield for their next vacation and others eschewing the traditional package tours in favor of self-planned trips.
These were the “hot new locations” that saw greater than 50 percent growth in the number of tourist bookings this year, according to Ctrip, one of the largest travel services providers in China. Expedia-owned Trivago also mentioned similar trends:
- The United Arab Emirates
- The Czech Republic
Accompanying the growing desire to visit those destinations is the increased demand for more personalized holiday experiences, market research shows.
Tailor-made travel services are fast becoming customary among wealthy travelers looking to escape cookie-cutter vacation packages. According to Ctrip, factors that more Chinese tourists are seeking out from their holidays include “avoiding big crowds,” “no shopping” and private travel guides.
When travelers visit places others haven’t, they can derive “social cachet,” and that’s become a trend among the middle class, according to Ben Cavender, a principal at consultancy China Market Research Group.
“Increasingly, we are seeing well-heeled Chinese travel to hard-to-reach destinations for the bragging rights and WeChat pictures [to] show they’ve been somewhere exotic,” he said.
Source : CNBC