What is it about an advertising slogan that catapults it into fame? There are some slogans that everyone seems to know by heart and millions others that have come and gone and hardly even been noticed. So what did the successful ones have that the others didn’t? Well, here are the top 10 most famous advertising slogans of the last one hundred years and the top three qualities that makes an advertising slogan so effective.
Top 10 Famous Advertising Slogans:
1- DeBeers: “Diamonds are Forever”
2- Nike: “Just Do It”
3- M & M’s: “M & Ms, Melt in your mouth, not in your hand”
4- Miller Lite: “Tastes Great, Less Filling”
5- Avis: “We Try Harder”
6- Maxwell House: “Good to the Last Drop”
7- Wheaties: “Breakfast of Champions”
8- Clairol: “Does She… or Doesn’t She?”
9- Morton Salt: “When it Rains, it Pours”
10- Wendy’s: “Where’s the Beef?”
The Top 3 Ways to Ad Your Slogan to the List of Famous Advertising Slogans:
1- Make Your Slogan Memorable: The top way to make your advertising slogan famous is to be sure it is memorable either through:
-Alliteration: repeating the first letter in all or most words of the phrase, ie: Jaguar’s slogan is “Don’t dream it. Drive it.”
-Coined words: make up a new word that people are sure to remember, such as Louis Vuitton’s “Epileather”, or Gordon’s and Tonic’s “Innervigoration.”
-Puns: a clever pun in a slogan is sure to be memorable, such as Moss Security’s, “Alarmed? You Should Be.”
2- Brandname Recall: One of the top characteristics of effective, famous advertising is the inclusion of the brandname within the slogan, usually with rhyming, such as: “My Goodness, My Guinness,” or “Don’t just book it, Thomas Cook it.”
3- Include Your Main Benefit: Another one of the most important aspects of an effective advertising slogan is the inclusion of the company’s key benefit. Mercedes Benz’s slogan, “Engineered like no other car in the world” tells the customer that their Mercedes vehicle will be made better than any other car in the world, which is an obvious benefit and selling feature! Remember to ‘sell the sizzle, not the steak’! Focus on benefits, not features, even within your slogan and your customers will be sure to remember your slogan for years to come!
Remember, if it is your goal to write a catchy and famous advertising slogan that will stick in your customer’s mind and propel your business further, it should be clever and unique, relevant to your company and brand and allude to your company’s main benefits in a simple and believable way.