Aston Villa chief executive Keith Wyness admits the club’s end of season report card for 2016-17 has ‘FAIL’ stamped across it.
Villa were unable to achieve their objective of promotion at the first attempt and Wyness insists it was simply not good enough.
After the poor start under Roberto Di Matteo ended in the manager’s sacking, the CEO admitted there was a “big danger of going into a spiral of decline”.
But the Villa hierarchy are convinced Steve Bruce has steadied the situation so the club will go into the 2017-18 campaign with renewed optimism.
However, automatic promotion must be the aim, with the possible safety net of the play-offs, after an unacceptable 13th place finish last time out.
“Last season the report card would be a fail – must do better,” said Wyness.
“It was not what we hoped for at all. 13th is not good enough,” he said.
“There was a big danger of going into a spiral of decline but we are now ready to go forward.
“With a bit of stability, getting the best out of the players we have got now, and the three or four additions, that is about right to give us a really good go for it next season.”
Villa have been installed as the bookies’ early favourites to win promotion to the Premier League next season.
Source : BirminghamMail