Apple and its number one smartphone competitor, Google, have saturated america and Western Europe with their units, leaving markets such because the Center East, China and India as probably the most top puts to develop.
Apple already boasts robust logo consciousness within the Center East, in particular amongst high-end shoppers, analysts stated. The hole of 2 retail retail outlets within the UAE in October whipped lovers right into a frenzy, native media reported.
Smartphone shipments within the Center East and Africa climbed 66 % within the first quarter of 2015 and are anticipated to succeed in 155 million devices for the yr, in keeping with IDC.
On the other hand, a lot of the expansion has been pushed by way of customers purchasing telephones for not up to $200, a value the place Google’s Android running gadget is dominant. Apple’s percentage of the marketplace stands at 17 % within the Center East, in comparison with Android’s 80 %, IDC discovered.
Supply : CNBC